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Pharmaceutical marketing
Reaching doctors and pharmacists
Healthcare communication
I have been operating on the front line in pharmamarketing for 21 years - receiving awards, taking beatings and putting out fires, and I have learned from each of these experiences. I was responsible not only for ideas, but above all for proving results.
This combination of strategy, execution and sales provides a perspective that I can share with you and your team.
About me
I started in the days when pharma marketing ended with a leaflet and an HCP campaign meant a visit to the doctor with a block of paper. Everything has changed since then: budgets, channels, tools and audience behaviour. However, one thing has remained constant: effective communication must make a real difference to the decisions of medical professionals.
I don't talk about the market from the perspective of a commentator, but from the perspective of a person who has spent years creating strategies, running campaigns and accounting for their results. Every type of product, every stage of the life cycle, multiple specialisations and channels - this is my daily work.
At QAH, I was responsible for business development, sales and developing strategies and implementing campaigns for pharmaceutical brands.
In a few years we have grown from a small agency to a leader in pharmaceutical marketing.
Not thanks to investors or price cuts, but thanks to consistent results in our campaigns, conscious brand building and a great team.
Today, as Interim CMO, I continue to develop the QAH brand while supporting pharmaceutical companies as an independent consultant and strategist.
If you need support, want to bounce thoughts or are looking for a partner to help introduce your team to the ins and outs of HCP marketing - welcome.
What can we do together?
HCP strategy and performance
21 years of market observation and hundreds of campaigns = practical knowledge of performance, HCP behaviour and effectiveness benchmarks.
Case studies in pharma marketing
Winning campaigns, hard lessons and lessons from the market - experiences that help avoid mistakes and make better strategic decisions.
Communication with different medical groups
Cardiologists think differently from pharmacists and young doctors think differently from experienced specialists. I will advise on how to tailor the message to each HCP group.
Evolution of channels and digital HCPs
I have been actively involved in digital transformation. I share my experience of implementing digital HCP in Poland and combining it with offline communication.
B2B sales in the pharmaceutical industry
Not only strategy, but also sales practice. I know how to present the value of services to decision-makers in pharmaceutical companies to convince them to implement.
Neuromarketing in health communication
Author training for people who want to use decision psychology, neuromarketing
and behavioural economics
in campaign design
to medical professionals
and patients.
The training will be available soon.
Offer
Different paths of collaboration: consultation, mentoring, onboarding, workshop - all based on my own practice and real case studies.
Strategic consultation 1:1
We will analyse your challenges and goals. I will prepare specific recommendations based on experience from similar situations and examples from the market.
Campaign and strategy mentoring
An intensive day working on your campaigns or strategy. A hands-on approach based on my (pharma)marketing knowledge and mentoring experience. You leave with ready-made solutions.
Pharmamarketing onboarding
Introduction of newcomers to the specifics of the pharmaceutical market. Practical fundamentals, workshop method and programme based on real case studies.
Communication with HCPs. Training or workshop
How to effectively reach out to different medical professionals?
If you feel that your team is in need of practical knowledge, then a workshop prepared and delivered with your organisation and area in mind will be the solution.
The meat itself - benchmarks, case studies, lessons and recommendations from projects and techniques to implement immediately in your campaigns.
Neuromarketing in health communication
An original programme that will soon be available.
Sign up for the newsletter to receive information about the project launch first.
Support in communication with the pharma industry
I am a sales practitioner
with many years of experience
in communication with global corporations, but also with owner companies.
If you have a solution for the pharma market but don't know how to sell it, to whom and in what model to present it, I help define this and translate it into concrete actions during the consultation.
I know how to build trust and communicate with decision-makers in this difficult market.
Let's talk about your challenges. You no longer have to deal with them alone!
Customer feedback
Practical support, concrete recommendations and real results - in the words of the people I worked with.
Ewa Żelechowska
- You are planning a campaign for the HCP and would like to consult on an idea, initial assumptions or an already finished strategy.
- You need specific feedback on your current activities - what's working, what to improve, how to embrace it or just to talk through whether what you're doing marketing-wise makes sense.
- You have a team that needs to update and structure its knowledge or be introduced to the realities of pharmaceutical marketing
- You are looking for a partner to lead a training course or in-house workshop.
- You want to start promoting your product to the farm, but don't know how to do it effectively.
- You simply want to clash thoughts with someone who understands your challenges.
Blog and Newsletter
Practical tips from pharma marketing, HCP communication and campaign strategy. Read articles or get a digest of the most important things by email.
Mamma Mia, nie umyłam rąk. Jak komunikacja zdrowotna poprawiła higienę rąk w szpitalach.
Są rzeczy, które wiemy, a których nie robimy i żadna ilość wiedzy tego nie zmienia. Higiena rąk w szpitalu to
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Cooperation
Write what you are up against and what you want to achieve. I'll get back to you with suggestions on the best format for collaboration and the first steps.
Make an appointment for a consultation
Just call or email and let's arrange a consultation - the first 30 minutes of conversation is a space for me to learn about your challenges and see if and how I can help.
Adriana Podobinska
Customer Insight & Product Manager at Novartis